Katarina Robeli has two decades of experience in the media industry and is an excellent connoisseur of the media market in Croatia and the SEE region. She has collaborated with numerous clients from various categories, from retail to FMCG, finance to telecommunications.

Katarina is good at leading teams, a skilled negotiator and media strategist focused on continuously improving the business of the agency and clients.

The sentence that best describes her: "I'm going to the end or I'm not even starting. If it doesn't work, I always try one more time. "

Darko Lukić has 20 years of media and general management experience. Across SEE he is recognized as a strong media strategist and negotiator, with international background that includes working on both the media and agency side.

He started his career at New World Publishing Inc. in Prague in 1996, and after 3 years joined the same company in Budapest. In 2005 Darko was one of the founders of CEE Business Media, also in Budapest.

Darko has an MBA degree from the UK Open University.  

Throughout his career at UM, Darko has been involved with key agency clients and some of the biggest media vendors, responsible for growing UM across the region.

He is known for his energy, addiction to success and the dynamic world of media, and is proud of all the success UM has achieved in the last 10 years, from entering new markets, to wining new clients, introducing new services….

Darko likes to emphasize that he feels extremely privileged and proud to be working with the amazing UM team from all the SEE markets.

He spends his free time with his family and friends. He also loves the theater and cinema, and is a passionate follower of sport events, especially football and basketball.

Branislava Cagronov has more than 16 years of experience working in media industry, cooperating with some of the biggest international and local advertisers in the SEE region, coming from different categories such as telecommunications, retail, FMCG, finance, OTC and many others.

She is mostly recognized for her client management skills working on improving the quality of services provided to the clients in order to grow their brands and develop business but also for her team leadership skills spreading her media experience and knowledge both to client and agency teams.

She is especially proud of long-term partnerships between the agency and clients which is the biggest prove of the success.

Branislava like to spend her free time with her family and friends. She also loves to travel and visit new places, concerts and explore international kitchen and wine.

Nermina has 9 years of experience in the communications business. She has worked in McCann and UM since she graduated Marketing at the School of Economics and Business in Sarajevo.

Her experience and knowledge in strategic planning, media buying, online strategies development and social media management are the result of dedicated work and successful project management for many clients, such as The Coca-Cola Company, Carlsberg, Podravka and MasterCard.

One of the key projects Nermina successfully implemented was the win of The Coca Cola Company account in Bosnia in 2012. Since then, the agency won several global and regional clients and positioned itself as one of the leading agencies in the market.

Photography and painting are something she loves to do in her free time. She is proud to say that her 10 year plan for the future written during her studies has officially been achieved and she is ready for the next 10. Out of the office she enjoys the company of little blue-eyed boy and in the office she enjoys doing the best job in the world.

Roza joined UM in 2003. As a graduated engineer of technology, at UM she had the opportunity to implement all of her previous knowledge and skills in organization, communication, negotiation, administration, project and employee management, as well as data analyses and client service.

During the years, she worked on various positions in UM and across all key agency client teams, which resulted in her becoming an inspirational team leader with successful management of project teams and implementation of business innovations.

During her career at UM, she played a major role in the agency’s development by bringing fresh and innovative thinking, encouraging employee’s education and innovative approach in engaging consumers and bringing clients’ satisfaction to a higher level.

Roza was part of the team who won the first ever Macedonian Golden Lion Award at the Cannes Lions Festival in 2009, for the public awareness campaign for testicular cancer, „Check them!“.

Roza adores travelling, nature, architecture and landscape photography, but also making new friendships. During the years she enjoyed her experiences in amateur acting, music and writing.

Vladimir has 9 years of experience working at the media agency UM, and has gone from development planner to Media Planner to leader of media teams and working on almost all major projects, leading pitch process, devising media strategies and working with agency clients.

He is very proud of his team and the values that they have built together, on which UM Podgorica rests today.

Vladimir pays great attention to mentoring and continuous development of expertise and working conditions, which results in a stable position of the agency in the market, constant improvement of business, agency, and clients, as well as UM's reputation as a desirable employer.

He is a movie lover and a sports lover, and he goes boxing in his spare time.

Suela represented the McCann family from its very first moment of establishment in Albania. 8 years ago she started as Managing Director of the Agency and a team built around her as McCann Tirana. As a result of her work, commitment and her dedication, the agency today is listed among the top ones in Albania, being recognized as a company who sets standards, professionality and work’s ethics.

The CV of Suela includes more than 13 years of experience in the communication industry, working with international and local clients such as: The Coca – Cola Company, Albtelecom, MasterCard, L’Oreal, Trans Adriatic Pipeline, Intesa Sanpaolo Bank, etc. Her role and vision is central in the management and administration of the agency’s strategic position, growth and NB policy.

She has a strategic and analytic mind, has great communication and negotiation skills and buddhistic patience and calmness, sharp attention for the details .

Climbing yoga literature and getting new clients :-) are her main hobbies.