As part of the Pitch Academy, representatives of IPG Mediabrands network held a training in Belgrade for regional teams of UM agencies. The training program was led by Howard Nead, Chief Growth Officer at IPG Mediabrands and Stefan Burford, Chief Strategy Officer at IPG Mediabrands, who both significantly contributed to development of strategic and
It’s been more than 10 years since the professional public in our region started asking of TV is really dead By: Vedran Vereš, Client Service Director, UM Zagreb & UM Ljubljana If we consider that approximately 50% of Croatia’s adspend in media goes to TV (source: HURA Adex), we can safely say that this dead man
The theme of this year’s Vivaldi Forum is CHANGE Winter Vivaldi CMO & CCO Forum, which will be held on Mokra Gora from 1 to 3 December, will bring together experts from the fields of marketing, communications, media and related industries in order to exchange experiences and improve this industry in Serbia, but also in
We read and interpret data and use it to recognise which motional moments are important in the life of a consumer. Interview with Biljana Kolaković, Regional Managing Director at UM, for Diplomacy&Commerce magazine’s Secret Formula of Communication insertation Universal Media (UM) believes that the job of a 21st-century media agency is to tell a story about
The theme of this year’s Vivaldi Forum is CHANGE Winter Vivaldi CMO & CCO Forum, which will be held on Mokra Gora from 1 to 3 December, will bring together experts from the fields of marketing, communications, media and related industries in order to exchange experiences and improve this industry in Serbia, but also in
At the regional review of the best campaign, the BalCannes agencies that operate within the I&F McCann Groupa had the most campaigns, six in the top 25 projects. The jury of journalists for the first time awarded the prize for the best project campaign to Lav popcorn campaign made by McCann Beograd. “The award for
As mobile technology progresses by the day, and mobile apps offer a variety of options for improving operations, brands are trying to follow the trends and communicate with their customers in this way, by offering relevant information, knowledge and experience. If we bear in mind that attracting new consumers of certain goods or services
Leading media agency in SEE is strengthening its organizational structure UM, the leading media agency across Southeastern Europe operating as part of I&F McCann Grupa, has strengthen its organizational structure, in order to further develop its services, teams and optimize business operations that will provide stronger support for clients. With the further development of its
Although Zagrebačka Pivovara’s (Zagreb Brewery) Ožujsko beer was already the category leader in Croatia, the beer market had been steadily declining in recent years. Facing increasing competition, Ožujsko needed to strengthen its brand leadership among consumers and help reverse the decline of the core beer segment in the country. Ožujsko worked with BBDO Zagreb, the
So far, we have never featured an agency from Bulgaria on our website although it clearly is a part of so-called SEE region. Well that’s not the case anymore as we talked to Managing Director at UM Sofia, Marko Bojić. Established in 2013, UM Sofia is a part of I&F McCann Group, that just